Engage with international thought leaders who will share best practices on how 2x cash flow, 3x profitability, 10x valuation and reduce drama in your company!

Verne Harnish


Verne is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 13,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past three decades helping companies scale up.

He’s the author of the bestseller Mastering the Rockefeller Habits; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times,” for which Jim Collins wrote the foreword. His book Scaling Up (Rockefeller Habits 2.0) has won eight major international book awards including the prestigious International Book Award for Best General Business book.

John Ratliff


With over 25 years of experience as an entrepreneur, CEO and investment banker, John co-founded align5 advisors in 2013 to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A.

Prior to this John was the President and CEO of Appletree Answers, a call center company he founded in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0, and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. In addition to growing the company‘s revenue and profitability, Appletree Answers had a remarkably low turnover rate of 18% versus the industry average of 110%.

For owners and leaders of ambitious mid-sized companies.

Join international thought leaders, including Scaling Up author Verne Harnish, for a half-day Master Class in July 2022.

Are you trying to scale your business, but you’re frustrated with your progress?

The Scaling Up Growth Platform has helped leadership teams from over 70,000 organisations around the world achieve their growth ambitions.

Scaling Up provides best practice frameworks and tools that address the 4 key decisions you have to get right to scale your business: PeopleStrategyExecution, and Cash

The platform is based on the award winning book by Verne Harnish, ‘Scaling Up: How a Few Companies Make It…and Why the Rest Don’t’ with almost a half-million copies in print across 17 languages. 

Join us for a live half-day Master Class, facilitated by local Scaling Up Coaches along with international business growth experts, including Verne, beaming in from the USA.

If you are an owner or leader of an ambitious mid-market company this event is not to be missed.

Whether you’re new to Scaling Up or you’ve read the book and are using some of the tools already, this Master Class will accelerate your scaling journey.

Join like-minded business leaders at this one-off special event and learn:

  • How to plan for your business exit and obtain a strategic valuation for your company
  • How to craft a strategy that will allow you to dominate your niche
  • How to set a compensation plan that helps you get more A-players on your team
  • How your company can move mountains with discipline and focus on your #1 thing
  • How to scale your company - even if you've tried unsuccessfully in past.

Numbers are limited, don't delay!



"You have these great conferences. We were sitting there and we were just like wow! Actually, our takeaway was that we know nothing about business. We know nothing about scaling. We know nothing about building a scalable organisation.

And that was the beginning of our journey with you.


I will confidently say that your teachings and your methodologies added at least $100m to my exit."


"I have worked with Verne since 1999 and seen our revenue grow from $6 million to almost $100 million for 2015. We've also expanded across North America and Asia.

Each time I personally hear Verne, I come away with 1-2 great ideas and 3-4 ideas that I can walk back and immediately apply in my business. Multiply that times the other team members coming and you can imagine the value!"


"I was in a Young Entrepreneurs' forum with a guy who took his company from $7m to $40m, eventually selling to Raytheon for $40m.

After hearing his repeated references to Verne Harnish, I finally attended the Rockefeller Habits seminar. I honestly believe that without ever going, I'd still be running a mom and pop operation and probably hating my job - begging someone to buy me out!"


Scaling Up Melbourne will be an immersive master class taking place over one action-packed morning at The Olsen in South Yarra

Our internationally renowned speakers will bring the latest insights on scaling mid-market companies, while our local Certified Scaling Up Coaches will take the audience through a handful of high-impact exercises to leave with you actionable takeaways that you can implement immediately.

Wednesday, July 27:

8:00am: Welcome

8:15am: The Latest Insights on Scaling Up, including How to Win the War for Talent (Verne Harnish*)

9:30am: Planning for Exit and How to Maximise Your Valuation (John Ratliff*)

11:00am: 10x Your Company with Focused and Disciplined Execution (Scaling Up Melbourne Coaches)

12:30pm: Q&A and Working Lunch

1:00pm: Close

* Verne and John will be beaming in live from the US.

** Agenda is subject to change. Please check back for updates.


Keith, Pete and Peter are Certified Scaling Up Coaches located right here in Melbourne. They are highly experienced business leaders who bring a diverse mix of skills and expertise to their coaching practices. They are delighted to bring this world-renowned executive learning opportunity to Melbourne businesses.

We look forward to seeing you on Wednesday July 27th, 2022.

Keith Millar


Certified Scaling Up Coach

Keith is an accredited Scaling Up growth coach to mid-market size CEOs and their leadership teams. With over 30 years’ experience in business management, Keith is founder and owner Millarinc. His superpower is simplifying processes for leaders so they can transform their businesses from the 96% that never grow into one of the 4% that do.

Keith has applied the world-renowned Scaling Up methodology to his coaching for over six years. He incorporates this with a proven and repeatable framework, practical tools and an emphasis on accountability from leaders. This approach helps clients realise major revenue, profits, cashflow and net worth growth.

Connect with Keith on LinkedIn.

Pete Moore


Certified Scaling Up Coach

Pete works with the leaders of emerging and mid-market companies who want to scale the business and enjoy the climb.

He founded Starteer, a boutique growth practice, in 2017 with the vision to help more Aussie companies make a global impact. He became a certified coach in 2021 after seeing the amazing results his clients achieved with Scaling Up.

Pete has advised founders and executives for nearly 20 years, working across startups, mid-market companies, publicly-listed companies and major public sector organisations in Australia and abroad, experiencing the journey of being a leader in multiple high growth professional services firms.

Connect with Pete on LinkedIn.

Peter Smith


Certified Scaling Up Coach

Over the past 30 years, Peter has worked with some iconic businesses and brands, including Apple, Samsung, Telstra, Carrier and Goodyear.

During that time, he built and led sales teams in the consumer and industrial sectors to ensure the might of these brands never wavered, successfully navigating the challenges of a competitive landscape, margin pressure and fickle consumer confidence.

For 8½ years, Peter was a small business owner, successfully operating two Telstra Telecommunications franchises in Melbourne before becoming a certified Business Coach.

Connect with Peter on LinkedIn.


Sorry, registrations are now closed for our July 2022 event. However, if you would like to pre-register for the next event please complete an expression of interest and we'll be in touch with you shortly.